Branding, visual identity, packaging · 2023
Samyakk
A new identity for a wedding destination store in Richmond Town, Bengaluru: logo, colour palette, store revamp, stationery, packaging and bags.
The name
सम्यक्
Sanskrit for complete, whole, done rightly.
Context
Samyakk is a wedding destination store in Richmond Town, Bengaluru. It sells bridal wear, sarees, menswear and womenswear.
Challenge
The old logo was a stock lotus over a plain lowercase serif. It looked generic and did not suggest weddings or luxury. Samyakk needed an identity that would work across print, packaging and the store.
What I did
I designed a new logo and colour palette, applied them to the store revamp, and designed the stationery, packaging and bags.
The client approved the new identity at the first presentation and replaced their old logo with it.
Before and after
The lotus from the old logo is kept and redrawn as a crown on a custom wordmark.
Logo
Custom wordmark with a lotus crown. Clear space X equals the height of the lotus.
Lotus crown
Sits above the name. Its height sets the clear space, X.
Descender swash
The tail of the y curls back under the name.
kk ligature
The two ks are joined at the top.
Logo variations
Lotus markFor small spaces, such as card backs and stickers.
SealLotus in a ring, used to close the gift boxes.
Logo in use
Colour palette
Logo gold is #A87A2F. Click a code to copy it.
Rani Pink
Lotus Pink
Blush
Ivory
Sand
Teal
Leaf
Pond Green
Stationery
Packaging
Bags
Store revamp
The new logo and colours in the store.
