Aswathy Nair
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Branding, visual identity · 2024

Studio 113

Studio 113, House of Kanchana

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No. 113Park Street · CalcuttaHouse of KanchanaEst. 1967

Story time

Lady K is the face of Studio 113. She steps out of a vintage mural that has hung in the House of Kanchana store at 113 Park Street, Calcutta, for decades. The House has dressed the city since 1967, and Studio 113 is its newest label.

The logo turns her into a postage stamp, after the ornate frames of vintage Indian stamps: her profile from the mural inside an arched window, a flower in her hair, the address 113 Park Street written as the stamp's value, and House of Kanchana as its mark of origin. Like a letter, every saree that leaves the studio carries her with it.

The source

From mural to stamp

The black-and-cream tiled mural of faces in the House of Kanchana store
The muralHouse of Kanchana, 113 Park Street
→
Detail of the mural: a woman resting her cheek on her hand, wearing an earring
The detailLady K, hand at her cheek
→
The Studio 113 stamp logo drawn from the mural
The stampRedrawn as a vintage postage stamp
Chowringhee, Calcutta, in 1945: trams, rickshaws and motor cars on a wide avenue

Chowringhee, Calcutta · 1945

Photo: Clyde Waddell, public domain

Since 1967

The House of Kanchana

Studio 113 stamp logo

Park Street, Kolkata · Est. 1967

The House of Kanchana

Established in 1967, the House of Kanchana has been a beacon of refined luxury in the realm of Indian fashion, a legacy meticulously crafted by the visionary, Late Sri Om Prakash Ji Gourisaria. The House operates under Kanchana Sarees, Kanchana Next and KNNC in the heart of Kolkata, Park Street. Studio 113 is the newest gem in the illustrious crown of the House, breathing new life into a segment of Indian-wear that's very close to our hearts.

With love, from 113 Park Street

Tap the letters to open

01 — Logo system

Types of logos

Primary logo
Primary logo: Lady K stamp in black

The stamp. Black is always the first choice.

Primary logo · colour
Primary logo in teal green

Teal green, used sparingly.

Secondary logo · wordmark
Secondary logo: Studio 113, House of Kanchana wordmark

The wordmark. For small sizes, social and over photography.

One colour · reverse
One-colour reversed stamp in cream on teal

For foil, emboss and single-ink print.

02 — Logo system

Logo grid

CC/20.28 CW5/8 W0.17 CCLEAR SPACE C/2

03 — Colour

Colours

Primary113

Black

#0A0A0A

RGB 10 10 10

Primary113

White

#FFFFFF

RGB 255 255 255

Secondary113

Teal green

#016953

RGB 1 105 83

Secondary113

Floral white

#FFF8EE

RGB 255 248 238

Raspberry rose

#AB4681

Lapis blue

#1F3C75

Alpine

#B5882D

Black and white lead every communication. Teal green and floral white add depth and warmth; raspberry rose, lapis blue and alpine are kept for a glint of colour.

04 — Typography

Fonts

Primary · Regular

Forum

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

A display serif with Roman inscriptional capitals. Used for headlines, titles and names.

Secondary · Regular to Extra Bold, with italics

EB Garamond

Aa Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789

RegularMediumSemiBoldBoldExtraBoldItalic

Labels and web

Montserrat Regular

05 — Photography

Product images

Model in a grey printed corset and black skirt, leaning on a wooden chest
Model in an olive and mustard printed corset saree, seated on a wooden chest
Model in a mustard printed corset with a draped skirt, looking down
Model in a yellow floral saree on a Persian rug against a dark painted sky
Model in a raspberry floral saree on a Persian rug against a dark painted sky
Model in a yellow floral saree with a high neck on a Persian rug

06 — Applications

Mockups

Blush Studio 113 shopping bag with gold foil, hanging from a brass door handle on a green door
Burgundy Studio 113 invitation with gold foil on a scalloped silver tray
Studio 113 postcards with the stamp logo on teal
Studio 113 lookbook spread on teal
Studio 113 gradient packaging sealed with the stamp
Stack of green Studio 113 business cards with a blind-embossed wordmark and the stamp, on maroon

07 — Social

Social media

Sstudio113House of Kanchana · Calcutta
Mustard satin with a painted floral border.
studio113 Mustard satin with a painted floral border.
Sstudio113House of Kanchana · Calcutta
In silk whispers we've danced through 2025's tales together. Lady K
studio113 In silk whispers we've danced through 2025's tales together. Lady K
Sstudio113House of Kanchana · Calcutta
Three shades of satin, one salon.
studio113 Three shades of satin, one salon.

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