Event campaigns, collaterals · 2026
Hackathons
Campaign kits for enterprise hackathons hosted on HackerEarth. Each brief was a new client brand, a new audience of developers, and a hard launch date.
Think. Build. Ship.
Key visual · HackCellence 2026 hero illustration
Booking Holdings · Centers of Excellence
HackCellence 2026.
The Embark Edition: a hiring hackathon for Embark, the six-month tech internship at the Booking Holdings India Center of Excellence in Bangalore.
Format
Two online rounds, two-day finale
Finale
13–14 Nov 2026, Bangalore
Registration
21 Sep – 8 Oct 2026
Audience
Final-year engineering students, class of 2027
Prize
Embark internship, ₹75,000 a month
The brief
Booking Holdings wanted to hire its next intern class through a hackathon, and to make a six-month internship feel worth competing for to students new to hackathons.
What I made
An event identity for HackCellence: The Embark Edition — a friendly, all-blue illustration, “Think. Build. Ship.”, a microsite that turns rounds, dates and rules into short, scannable sections, and a LinkedIn series and emailers that reached students and placement teams.
Identity
Event logo and colour
Event logo#003580
#00224F
#0A6CE0
#ACD1EB
#F5EDE3
Microsite
booking.hackerearth.com
Scroll inside the frame to see the whole page.
Marketing kit
LinkedIn posts
Emailers
Hover an envelope to open it, click to read the whole email
Brand and design system supplied by Airwallex · Creative: Jason Durgin
Airwallex
Agentic Banking Hackathon.
A global, online hackathon for building AI agents on Airwallex’s banking APIs. Airwallex arrived with the ABH brand and design system already in place; I took it into the campaign with the microsite and the emailers.
Brand
Supplied by Airwallex
My role
Microsite, emailers
Format
Online and global, demo day in San Francisco
Dates
25 Oct – 19 Nov 2026
Prizes
$100K in prizes and API credits
Tracks
12 starter kits across the stack
The brief
Airwallex came with an established brand; my job was to turn it into a campaign — a microsite and emailers that feel fully Airwallex while still reading as a HackerEarth event.
What I made
I worked inside the ABH system — pixel logo, mono type, orange palette. The microsite lays out twelve track kits, timeline, prizes, partners and FAQs in a dark, grid-based layout that stays easy to scan.
Microsite
airwallex.hackerearth.com
Scroll inside the frame to see the whole page.
Emailers
Hover an envelope to open it, click to read the whole email
Social
More hackathons.
A selection of social posts from other hackathons I marketed at HackerEarth, each one built inside a different client’s brand.
Clients
Google Cloud, Google Careers, GSMA, Flipkart, Tata Steel, Schneider Electric, Godrej Capital
Hackathons
Seven
Platforms
LinkedIn, Instagram, Facebook
