Lookbooks, social media, newsletters · 2025
Lashkaraa
Launch campaigns for an Indian occasion-wear label: three collections, each with its own mood, carried from the lookbook to the feed, the inbox and the homepage.
The brief
Context
Lashkaraa is an Indian occasion-wear label with customers in India and the US. Each collection launches with its own shoot and mood, at one launch time for both audiences.
Challenge
Every launch had to land everywhere at once — lookbook, Instagram grid and stories, newsletters, site banners — with each collection feeling like its own world while the feed read as one house.
What I did
I designed the launch kits for Chandni, Solene and Aarambh, then the Just Jully sale and Diwali countdown, drawing each title treatment and layout from the shoot and carrying it across the lookbook, feed, stories, newsletters and web banners.
01 — Lookbook
Zariya
Lashkaraa's 2025 lookbook: a collection inspired by after-hours elegance, shot against dark wood and red carpet. Use the arrows to turn the pages.
03 — Newsletters
Straight to the inbox
Launch emails, a partner sale and a three-part countdown to guaranteed Diwali delivery. Choose an email to read it.
Inbox · Lashkaraa
04 — Web banners
On the homepage
Every launch also got a desktop and a mobile homepage banner, cropped separately for each screen.
02 — Campaign launches
Launching a collection, everywhere at once
I pioneered Lashkaraa's launch format: teaser posts counting down to one launch time for India and the US, then reel covers, stories, newsletters and homepage banners going live together. Pick a collection to see its launch on the phone.
Stories
Tap to play