Branding, visual identity · 2026
Antara
The brief
Context
Antara makes handcrafted hanging lights in rice paper, raw silk, crushed fabric and rattan cane. The name is Sanskrit for 'within'.
Challenge
The range had been sold under a generic catalogue look. Antara needed a premium, warm identity that worked from a favicon to a storefront sign and expressed what makes the lights special: they glow through their material.
Solution
I built the identity around one idea: light from within. The serif wordmark opens each A and holds a semicircle of light inside it; on screen, the semicircles switch on and glow.
The name led the system: a warm palette led by Ember, outline illustrations of twelve light forms and lit, at-dusk photography, carried across cards, swing tags, boxes, signage, social and the website.
The lights · twelve forms
Handcrafted lighting
Light from within.
Antara means within, between and inner space. Lamps made to hold the warmth inside a material — rattan, cane, silk and paper.
Shop the collectionWithin · Between · Inner space · Within · Between · Inner space · Within · Between · Inner space
The collection
12 lightsFringe pendant light
Aurora Gold
₹18,400
Table lamp
Silken Glow
₹9,200
Rattan cane pendant
Golden Harvest
₹12,800
Floor lamp
Ember Arc
₹21,600
Cane pendant light
Woven Dusk
₹14,200
Silk table lamp
Silk Lantern
₹10,600
Our story
The light inside the material.
Every Antara lamp is built around the glow it holds — the fixture steps back so the light inside can lead.
Read the journal